Gorilla Group Case Study —Tech Company Expansion with Recruitment and Retention Focus
A client since 2010, Gorilla Group began as an e-commerce operation located in the Fulton Market submarket of Chicago’s central business district. At that time, Fulton Market was not an established or sought-after submarket for tech tenants, who were predominantly officing in the River North neighborhood.
Gorilla Group was looking to scale the company with a strong emphasis on recruitment and retention, and hired CBIZ Gibraltar to help solve its office space needs in a way that would position the organization and accommodate its rapidly expanding headcount.
After evaluating the market, Gorilla made the decision to veer away from the traditional route of moving to River North and leased a 15,000 SF open ceiling, tech space in the Loop submarket at 111 West Jackson Boulevard.
As tech companies began to expand their business, office buildings in the Loop became a desirable destination that met the needs of scaling tech firms due to their large footprint. CBIZ Gibraltar was able to negotiate very favorable expansions options for the firm with the landlord to accommodate any potential for additional growth in the company’s near future.
In addition, Gorilla’s CEO and executive understood the importance of building amenities and how the new-emerging concepts of fitness centers, tenant lounges and coffee stations were important to the retention of existing talent and the recruitment of future employees.
Gorilla Group was able to build its team and foster an evolving office space culture in the new space that CBIZ Gibraltar helped them secure. When the firm was acquired, the Gibraltar team worked to support the relocation to 71 South Wacker Drive.